We help founders grow digital health startups into digital health leaders.

 

We drive growth for early and mid stage digital health startups:

Deep expertise and hands-on fractional executive leadership delivers efficient scale throughout the funnel. We work with just a handful of Founders at any given time. Our historic record in digital health is:

> 91% of companies beat growth goals
> 95% of companies raise up rounds
> 22% of companies have already been acquired

Hands-on growth leadership to build the foundations, scale what works, and eliminate roadblocks.

  • The development and profitable scaling of patient/consumer acquisition strategies is critical to digital health businesses. We are experts in growth and take an “all hands on deck” approach to helping you generate sustainable revenue.

  • We’ll build your new and returning patient funnels from top to bottom, optimizing for every last detail.

  • Creative & marketing strategy that converts visits and eyes into patients and members.

  • Prescription products or those for which a referral is simply beneficial can all be approaches in new and more efficient ways than the historic "pharma-rep & donuts" approach.

  • Developing and scaling of key enrollment strategies in PMPM, PEMPM, and value-based contracts with key health care sensitivities.

  • Developing a healthy and growing reputation and inbound lead funnel from health plans is critical to building pipeline and revenue over time. The earlier you begin, the earlier you’ll start to enjoy the fruits of closed contracts. Health plan sales cycles are generally long, but there are ways to accelerate them.

  • Developing a healthy and growing reputation and inbound lead funnel from Employers is critical to many digital health businesses. Refining messaging, clinical proof points, and value to the employer while developing the right marketing channels to reach them takes time but pays off. The earlier you begin, the earlier you’ll start to enjoy the fruits of closed contracts since sales cycles are generally longer than in other industries.

  • Developing proper clinical messaging and the rigor to measure and improve clinical outcomes is crucial to lasting success and credibility.

  • We know how to manage and prevent the worst outcomes from destructive board dynamics.

    The crushing impact that board “dynamics” can have is clearer than ever today, with the public illustration of what those of us who have been starting and growing companies for years knew privately: Many, if not most, boards feel free to exercise their powers on a whim and completely independent of a company’s enormous success.

    Talented founders now more often than not report that board “management” takes up more of their time than any other task.

  • We enable innovative, impactful digital health startups to scale B2B, B2B2C, & D2C growth strategies, fundraising, board management, and M&A. We build the growth engines that power consumer & patient acquisition, business development & marketing capabilities & operate them to achieve your defined KPIs. Digital Health is complex, so we help innovators build patient self-pay, claims-based, value-based, & PMPM-based revenue capabilities. We become fully invested in ways outside of leading rounds & bring best practices to bear to prevent you from having to reinvent the go-to-market wheel.