A Healthcare Venture Capital Report: 2025
2025 healthcare venture capital trends: where money is flowing, how exits are shaping up, and actionable strategy tips for founders, LPs, and corporate innovation teams.
Omada’s S-1 in 10 Minutes: What Matters for Operators, Buyers & Investors
A candid operator’s breakdown of Omada Health’s S-1: 38% revenue growth, 61% gross margin, heavy channel dependency, and an action plan for founders, payers, and investors.
Understanding the Pivot from B2B to B2C
For startups, pivoting from B2B to B2C or the other way around often means learning that it unlocks faster growth, deeper engagement, and brand-driven scale. Learn from top founders and investors what makes a B2C pivot or reinvention succeed (or fail).
Understanding Per Member Per Month (PMPM) Billing
For digital health providers, PMPM billing can provide fixed recurring revenue, enhancing stability and becoming a SaaS business. Although value-based and per-engaged member billing seems to make more sense for health plans, many resist the risk associated with variability in costs.
Benchmarks for growing health tech businesses
After studying the performance of 50 top healthcare technology businesses, we reveal the fundamental trends and benchmarks leaders need to know about healthcare SaaS and tech-enabled services.
Understanding Venture Capital in Digital Health
Digital health venture capital refers to the investment of capital into digital health startups by venture capital firms. Digital health startups are companies that use technology and data to improve healthcare, including the development of digital health products and services, such as telemedicine platforms and medical devices.
Navigating Business Models for Mental Health Tech
There is no one-size-fits-all answer to choosing the right business model for mental health startups. From D2C and employer benefits to fee-for-service, value-based care, and prescription digital therapeutics, multiple approaches can work. One thing is clear, however: understanding the pros and cons of each, choosing the right ones, and in the right order, will have an outsized impact on the success of any mental health startup.
Maximizing Your Clinical Trial Reach with Social Media Advertising
With over 2.7 billion monthly active users, Facebook provides an incredibly wide reach for promotional content. Herein lies the potential to enhance your clinical trial recruitment efforts significantly. When used correctly, this platform can generate targeted, high-impact advertisements that grab attention and spur action.
Selling Digital Health Products on Amazon: A Strategic Guide
Amazon is the first stop for many consumers searching for health-related products. With over 300 million active customers and a reputation for convenience, fast shipping, and competitive pricing, it’s a critical channel for digital health brands looking to scale.
Digital Health: CPT Codes for Specific Health Categories
Reimbursement plays a pivotal role in the success of digital health startups. Securing reimbursement for products and services can be challenging, particularly as it varies across different health categories. In this article, we will discuss key points for digital health startups seeking reimbursement in nutrition, radiology, diabetes prevention, weight loss, asthma management, social determinants of health, and neurodevelopmental issues.
Using Facebook Ads For Clinical Trials
Facebook ads have the power to revolutionize your clinical trial recruitment efforts. By leveraging the platform's wide reach, advanced targeting options, and robust ad management tools, you can connect with the right audience, increase enrollment rates, and ultimately contribute to the advancement of medical research.
A Guide to HSAs/FSAs for Your Digital Health Product/Service
Can customers pay with an HSA/FSA? That is the question. HSA/FSA payment options are a valuable tool for digital health business owners and their customers. In this article, we will provide an overview of HSA/FSA eligibility and contribution limits, along with the products and services that can be purchased with these accounts. We will also discuss documentation requirements, products that are not eligible for payment, and whether HSA/FSA rules vary by plan and employer or are government regulations.
Digital Therapeutics - Examples & History
As more and more digital health tools popped up, organizations like the FDA realized they needed to step in and make sure these tools were safe and effective. So, they started reviewing and approving digital therapeutics just like they do with traditional drugs. This way, doctors can confidently prescribe these digital helpers, and patients can trust that they're getting a safe and helpful treatment.
Digital therapeutics are software-based therapeutic interventions designed to prevent, manage, or treat various medical conditions. These products undergo rigorous clinical trials and regulatory review to ensure their safety and efficacy before they can be prescribed by healthcare providers.
Part 2 - Reimbursement for Digital Health: CPT Codes.
Part 2: As digital health startups continue to revolutionize the healthcare landscape, one crucial aspect for these companies is securing reimbursement for their innovative products and services. Reimbursement not only validates the clinical efficacy and value of these solutions but also plays a significant role in their adoption by healthcare providers, insurers, and patients. In this article, we explore the reimbursement landscape for digital health solutions in various health categories, including insomnia, sleep apnea, DEXA scans, remote patient monitoring for cardiovascular health, family caregiver support, postpartum physical recovery, continuous glucose monitoring, personalized cancer care, functional genomic analysis, and prescription drug management.
10 Digital Health Startups Successfully Partnering with Health Plans
These digital health startups have successfully partnered with health plans by demonstrating clinical innovation, use cases, benefits, and selling strategies. They offer a variety of solutions, such as chronic disease management, digital therapeutics, diabetes treatment, mental health support, and respiratory health management. Health plans benefit from improved patient outcomes, cost savings, and increased access to care. To secure partnerships with health plans, these companies emphasize evidence-based approaches, clinical effectiveness, and seamless integration with existing systems.
10 Digital Health Startups That Secured Health Plan Adoption
In this article, we'll dive deeper into the successes and innovations of 10 digital health companies that have secured health plan adoption, highlighting how they have transformed the healthcare landscape with their unique approaches.
The Benefits of Per Engaged Member Per Month (PEMPM) Pricing
Per Engaged Member Per Month (PEMPM) contracting is an alternative pricing model to Per Member Per Month (PMPM) contracting that is gaining popularity among digital health startups. PEMPM contracts pay startups based on the level of engagement they achieve with health plan members, rather than a fixed payment per member per month. This model offers several benefits for digital health startups, including:
Understanding Per Engaged Member Per Month (PEMPM) Billing
Per Engaged Member Per Month billing models can lead to improved health outcomes: PEMPm contracting incentivizes digital health startups to deliver better health outcomes through their platforms or services, leading to reduced healthcare costs and better outcomes for members.
Getting Insurance Coverage for Your Digital Health Product
Although most people are aware that digital health products are reimbursable, the reimbursement process is complex and can be time consuming. In addition, the reimbursement process for digital health products differs from other medical equipment. The reimbursement rate depends on the type of product and its intended purpose. For example, if you have a smartphone app that tracks heart rate data or a wearable device that measures blood pressure, it will probably be covered under Medicare Part B (which covers services such as outpatient care). On the other hand, if you're selling an app that helps patients manage their diabetes or manage symptoms of depression and anxiety through cognitive behavioral therapy (CBT), then these products might not qualify for reimbursement due to insufficient evidence regarding their efficacy in treating chronic conditions like diabetes or depression/anxiety disorders.
How Digital Health Startups Can Sell to Health Plans & Secure Adoption
When it comes to selling to health plans, you have to be patient. It can be a long process, but if your product has value and is scalable, then it will pay off in the end. Remember that every health plan is different so don't try and sell yourself short by selling directly through one of their vendors or distributors. Instead, find out what type of contracting model they use (like capitation or risk) and approach them directly with an offer tailored specifically for them!