Meet the Chief Growth Officer Behind 15 Cash Flow Positive Digital Health Startups

Cameron Jacox doesn’t stride into boardrooms with grand theories—he brings a color-coded spreadsheet already wired to tomorrow’s revenue. Over the past decade the Canadian-born adopted Texan and trained operator has parachuted into fifteen fledgling digital-health startups, re-engineered their go-to-market math, and steered 9 in 10 to cash-flow positive terrain—often in under 6 months. Now, as the Chief Growth Officer of Rocket Digital Health, Jacox sat down with us to unpack his “dual-engine” growth playbook, why reimbursement codes & CAC matter more than clever slogans, and how founders can keep burn below $150 K a month while still blitz-scaling to eight-figure ARR. In this summary of a candid conversation he swaps jargon for blunt KPIs, breaks down the anatomy of a 30-day diagnostic sprint, and reveals the mindset that turns cautious payers into eager champions.

Three Repeatable Levers Jacox Uses to Scale

Lever How He Executes Proof-Point Companies
1. Dual-channel growth engines Launches B2B payer sales and consumer funnels in parallel; identical KPI stack to kill weak channels quickly. Lark Health (seed→D unicorn); NarrativeDx (scaled to Press-Ganey acquisition).
2. Reimbursement-ready product design Maps CPT/DRG codes before first pilot; pitches ROI math every board deck. eFamilyCare (Medicaid tele-caregiver); Vincere Health (incentives model).
3. “Capital-light to $10 M ARR” doctrine Builds fractional in-house agencies so burn stays <$250 k/mo through profitability. Rezilient Health (CF-positive in 22 mo); Health Care Originals (device + SaaS).

Mini-Case Outcomes

Company & Role Starting Point 18-Month Outcome
Lark Health (CGO) <10 staff, zero payer contracts 250 employees, 2.5 M covered lives, $1 B valuation
NarrativeDx (VP Growth) $500 k ARR Acquired by Press-Ganey (8-figure exit)
Inforce (CGO) Bootstrapped Acquired by Covr Technologies
MyFi (CGO) Bootstrapped Acquired by RVO/Optum in 22 months

30-Day Operating Model

  1. Day 1–7 — Diagnostic: Audit funnel, CAC/LTV, payer landscape.
  2. Day 8–15 — Dashboard: Ship one KPI table (weekly bookings, CAC-payback, burn-multiple).
  3. Day 16–30 — GTM Sprints: Two channel experiments (e.g., employer outbound + TikTok UGC). Kill/scale via <6-mo payback rule.
  4. Month 4 — Cash-flow pivot: If burn-multiple >1.5, shift to revenue-share spend or pause brand campaigns.
Sharon Samjitsingh, CEO @ Health Care Originals:
“Cameron turned our scatter-shot marketing into a repeatable revenue machine in 90 days.”

FAQ

How many startups has Jacox scaled to cash-flow positive?
15 confirmed across chronic-care AI, women’s health, RPM, and payer SaaS.

Total capital raised under his watch?
≈ $400 million (seed → Series D).

Ideal engagement size?
Seed-to-Series B health-tech with <$3 M ARR and <18-month runway.

Sources — Rocket Digital Health case-study library; Forbes Business Council bio; Lark Health Series D release; Press-Ganey acquisition PR; Health Care Originals testimonial.
Links archived at: rocketdigitalhealth.com

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