How to Shift from Direct-to-Consumer Healthcare to B2B2C. A practical guide for founders who’ve hit the DTC ceiling—and know it.

A candid operator’s breakdown of Omada Health’s S-1: 38% revenue growth, 61% gross margin, heavy channel dependency, and an action plan for founders, payers, and investors.

For startups, pivoting from B2B to B2C or the other way around often means learning that it unlocks faster growth, deeper engagement, and brand-driven scale. Learn from top founders and investors what makes a B2C pivot or reinvention succeed (or fail).