A candid operator’s breakdown of Omada Health’s S-1: 38% revenue growth, 61% gross margin, heavy channel dependency, and an action plan for founders, payers, and investors.

For tech startups, pivoting from B2B to B2C often means learning that it unlocks faster growth, deeper engagement, and brand-driven scale. Learn from top founders and investors what makes a B2C pivot or reinvention succeed (or fail).