How Digital Health Startups Scale into Digital Health Companies.

 
 
 

Hands-on Growth leadership that scales while avoiding the common failures of digital health startups.

  • The development and profitable scaling of patient/consumer acquisition strategies is critical to digital health businesses. We are experts in growth and take an “all hands on deck” approach to helping you generate sustainable revenue.

  • We’ll build your new and returning patient funnels from top to bottom, optimizing for every last detail.

  • Build B2B pipelines, marketing infrastructure, and execute demand generation and sales team construction into healthcare.

  • We know how to manage and prevent the worst outcomes from destructive board dynamics.

    The crushing impact that board “dynamics” can have is clearer than ever today, with the public illustration of what those of us who have been starting and growing companies for years knew privately: Many, if not most, boards feel free to exercise their powers on a whim and completely independent of a company’s enormous success.

    Talented founders now more often than not report that board “management” takes up more of their time than any other task.

  • Developing and scaling of key enrollment strategies in PMPM, PEMPM, and value-based contracts with key health care sensitivities.

  • Developing a healthy and growing reputation and inbound lead funnel from health plans is critical to building pipeline and revenue over time. The earlier you begin, the earlier you’ll start to enjoy the fruits of closed contracts. Health plan sales cycles are generally long, but there are ways to accelerate them.

  • Although most people are aware that digital health products can be reimbursable, the reimbursement process is complex and can be time-consuming. Garnering and expanding coverage is crucial for scale.

  • Developing proper clinical messaging and the rigor to measure and improve clinical outcomes is crucial to lasting success and credibility.

  • Outside of leading rounds, we will support you with industry-leading knowledge, connections, introductions, and pitch assistance. There are a number of key players in digital health venture capital, including traditional venture capital firms and digital health-focused venture capital firms. Traditional venture capital firms that invest in digital health include Andreessen Horowitz, Kleiner Perkins, and Sequoia Capital. Digital health-focused venture capital firms include Rock Health, Digital Health Ventures, and 7wire Ventures.

  • Developing a healthy and growing reputation and inbound lead funnel from Employers is critical to many digital health businesses. Refining messaging, clinical proof points, and value to the employer while developing the right marketing channels to reach them takes time but pays off. The earlier you begin, the earlier you’ll start to enjoy the fruits of closed contracts since sales cycles are generally longer than in other industries.

  • We enable innovative, impactful digital health startups to scale B2B, B2B2C, & D2C growth strategies, fundraising, board management, and M&A. We build the growth engines that power consumer & patient acquisition, business development & marketing capabilities & operate them to achieve your defined KPIs. Digital Health is complex, so we help innovators build patient self-pay, claims-based, value-based, & PMPM-based revenue capabilities. We become fully invested in ways outside of leading rounds & bring best practices to bear to prevent you from having to reinvent the go-to-market wheel.

Of the startups we’ve worked with over the past 7 years:
100% have exceeded growth targets.
73% have raised up-rounds.
27% have already exited.
0% have failed.

Are we a fit to help? Answer a few questions and we can let you know.